THE NETWORK AT-A-GLANCE 

(B) ChangeWave Survey Showed Resurgence of Starbucks Momentum Well Ahead of Blowout July Earnings Report

ChangeWave's most recent consumer restaurant survey (June 2009) found a mixed bag for U.S. restaurant spending going forward – but not when it came to Starbucks (SBUX).

June 26, 2009 ChangeWave Restaurant Survey Report

"Coffee Buying Trends – Resurgence of Starbucks"

"About a third of our respondents (30%) report they typically buy fresh brewed coffee from a coffee shop or restaurant.

"We took a closer look at this group to find out where they'll be buying coffee over the next 90 days – and found Starbucks (SBUX; +9) to be experiencing by far the biggest improvement of any coffee shop or restaurant surveyed."


July 21, 2009 MarketWatch Article: Starbucks' Earnings Announcement

"Starbucks Tops Targets as Store Traffic Improves"

"Starbucks reported Tuesday afternoon that it swung to a fiscal third-quarter profit from a year-earlier loss, and showed that its store traffic is improving even as the recession drags on.

"Sales at stores open one year – an industry metric known as same-store-sales – fell 5% during the quarter, compared with an 8% decline for the quarter ended March 29."

Immediately after the announcement Starbucks rose nearly 20% – representing a classic example of ChangeWave Research uncovering the trend weeks ahead of the Street.

 

 

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