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ChangeWave has been tracking the explosive market share growth of Apple (AAPL) Macs since before the company's Intel (INTC) chip deal announcement in June 2005. During that time, our research has consistently shown powerful momentum for Mac desktops and laptops well in advance of traditional research channels.
We compared our ChangeWave Apple Mac survey data from 2006-2008 with Mac unit sales reported by the company.
The following chart illustrates the percentage of consumers who said they intended to purchase Macs during the 90 days following the survey versus the number of units that actually sold.
As you can see, our ChangeWave survey results have been a wonderful early indicator of actual Mac sales, which represent the core of Apple's business.
These results are a good example of how our ChangeWave surveys give you an informational edge by accurately predicting future trends before the rest of the Street catches on.
And below you can see Apple's stock chart for the 2006-2008 timeframe:
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