
Dow	10,320.10	50.63

NASDAQ	2,200.01	23.17

S&P	1,090.10	9.81

ChangeWave Alliance

September 2, 2010

Printer Friendly

RIM Dominates in Corporate Smart Phones

February 28, 2008

BlackBerry Maintains its Top Spot Amongst Business Users

By Jim Woods and Paul Carton

In a January consumer survey, ChangeWave reported that Research In Motion’s (RIM) BlackBerry was “continuing to take the smart phone market by storm.”

Now the latest ChangeWave numbers are in on the corporate side of the smart phone ledger, and once again the clear momentum winner is RIM.

As part of a February 11-15 corporate survey, ChangeWave asked respondents involved with IT spending decisions who the manufacturer was of the smart phones their company currently provides.

Nearly three-in-four respondents (73%) cited Research In Motion as the manufacturer of their company’s smart phone.

While the RIM percentage is unchanged from the previous survey in November 2007, RIM’s market dominance over arch rival Palm (PALM) has continued to expand.

RIM/Blackberry Vs. Palm Current Market Share (Percentage of companies that provide RIM/Blackberry or Palm): RIM maintains it's lead at 73% while Palm drops 1pt to 18%.

As the above chart shows, the Treo maker came in at 18% – a 1-pt decline that represents just the latest hit in a gruesome year long slide.

To receive regular insights from ChangeWave on emerging technology trends and companies, go to: http://www.changewave.com/hotwire

Customer Satisfaction

While Apple (AAPL) still has a relatively small share of the corporate smart phone market (5%), the company’s iPhone continues to grab sky-high satisfaction ratings. Nearly three-in-five (59%) of Apple’s business customers say their company is Very Satisfied with the iPhone.

Corporate Smart Phone Satisfaction Rating by Manufacturer: iPhone continues to grab sky-high satisfaction ratings for Apple's business customers while RIM ranks second and Palm last.

RIM ranks second with a Very Satisfied rating of 47%, though we note this represents an unusually large 8-pt decline from the previous survey.

Palm receives its lowest corporate satisfaction rating in a ChangeWave survey yet, with only 10% of corporate users saying their company is Very Satisfied with the Treo.

Future Corporate Smart Phone Buying

Looking ahead to the 2nd Quarter, RIM (77%) is the dominant leader in planned corporate smart phone buying – having jumped 3-pts since our previous survey in November. Apple (11%) is second, down 3-pts from its previous high.

Percentage of companies Planning on Buying RIM/Blackberry or Palm Smart Phone in next quarter: RIM extends it's lead by 3pts from 74% to 77% while Palm drops 2pts from 10% to 8% since the last survey.

Palm (8%), Motorola (7%) and Samsung (4%) have each experienced a 2-pt decline in terms of planned purchases, with each company registering its lowest level of the past year.

So we’ve got a huge and still growing market share lead for Research in Motion that for the moment appears near invincible. But at the same time, we’ve picked up an unusual 8-pt decline in the percentage of corporate customers who say they are Very Satisfied with their Blackberries.

Is there a problem brewing here for the Canadian manufacturer?

Keep your eye out for an upcoming ChangeWave report on customer smart phone satisfaction – including the biggest perceived strengths and weaknesses of the Blackberry, Treo, iPhone and other leading models.

For a copy of the entire ChangeWave Cell Phone report, please contact Darlene March, March Media Relations, (714) 514-3736.

To receive regular insights from ChangeWave on emerging technology trends and companies, go to: http://www.changewave.com/hotwire

Paul Carton is the Research Director of the ChangeWave Alliance. Jim Woods is ChangeWave's Senior Editor. The Alliance is a network of 15,000 highly-qualified business, technology and medical professionals in leading companies of select industries. The Alliance is surveyed weekly on a wide range of business and investment research and intelligence topics.