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November 21, 2009
Intel Chips Boosting Interest in Macs
October 14, 2006By Kristie Masuda
Spymac.com
Thirty-seven per cent of consumers now say they’re more likely to buy an Apple computer because of the recent adoption of Intel chips, ChangeWave Alliance reported, nearly double the amount from the June 2005 survey.
"In a world where a 1% market share change represents $2 billion in sales, we’re forecasting a historic market share shift in the PC space for laptops and desktops with these new Intel-based Macs," said Tobin Smith, founder of ChangeWave Research and editor of ChangeWave Investing. "Market share grabs like this just don’t happen in the PC world. Our numbers say that the Mac is surging. We think it will ‘iPod the PC’ world by this time next year."
In the 3,046 person survey, 86 per cent of respondents who have purchased one Apple's Intel Macs say they are satisfied with the product. Four per cent said they were unsatisfied.
ChangeWave said that it has found is a clear pattern of increased likelihood to buy, along with increased actual purchases of Apple computers by consumers.
